2014 news on inflation Essay Example | Topics and Well Written Essays - 250 words

2014 news on inflation - Essay Example As a result, the cost of food, non-alcoholic drinks, and petrol declined. The statistic is still under expectation to fall to 1% towards the end of 2014. The fall in inflation has been good news for households since the prices of commodities were higher than the average income of individuals since the financial crisis. Initially, most of the families were not able to buy commodities due to the low income with a rising inflation in the UK. Also, the news in the article unveils to the consumers that their price indices were able to drop by 0.1% from 1.6%. In addition, the news suggests that the Retail Prices Index was able to drop from 2.5% to 2.4% as from the beginning of 2014 (BBC News). In conclusion, I have learnt few lessons from the news. I have learnt that the annual rate of inflation tells us the changes in the cost of living. I have also learnt that the Retail Prices and Consumer Prices Indices are the main measures of inflation in the country. Lastly, I have learnt that inflation can only be controlled by the Central Bank. Thus, the Central Bank determines the rate of inflation in the

Case study 3 peer review 1 Coursework Example | Topics and Well Written Essays - 250 words

Case study 3 peer review 1 - Coursework Example According to business venture policies and regulation controls, Alympia argues that a â€Å"franchiser gets $500 for selling the trademark rights† proposing the adaption a franchisor (context and meaning of franchise and franchisor) business model. However, my argument makes logical sense as I considered regulatory policies stating that a franchisee should acquire trade dress and agree to trade certain product volumes for a specified duration – 10 years, for example. However, one major difference between Alympia’s and my arguments is the use and meaning of the term franchise. Comparing the use of the term franchise in both shows that the term is misused in one instance, Alympia’s. Alympia’s argument shows that she recommends Shania to open a franchisor company so that she can sell trading rights to other businesses. However, Alympia argues that â€Å"Permitting her company to become a franchise will enable every other business to pay for using her trademark† – an indication that the term is misused. On the other hand, I consider a franchise to be a business model that buys trademark rights from a master franchisor. This shows that Shania will be required to adhere to the control, missi on, and vision approaches of a master franchisor if she chooses to adapt a franchise business model. The Colorado Legal Services (2014) states that Chapter 9 of the Labor Law protects individuals from discrimination at workplace and provides guidance to employees on the courses of action they should take if discriminated. Mathew 7:12 states that â€Å"So whatever you wish that others would do to you, do also to them, for this is the Law and the Prophets† (Open Bible, 2014). With reference to the labor law, discrimination is disallowed therefore Shania cannot discriminate the other employees for not being ethnic minorities. This is not a shared qualification that all employees can support. Religiously, the bible reference shows that Shania should take the best course of

Developing Marketing Communication- Promotional Practice Report for Essay

Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing - Essay Example This paper is focused on Sainsbury’s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools. Christmas in UK is the biggest celebration where the people involved in merry making, social gathering, and exchanging gifts. This gives the retail firms an opportunity to meet the customers’ need of buying gifts and other specialty goods for Christmas. The sudden rise in the purchase volume before the Christmas allows the retail firms to increase their sales thereby increasing their revenue. Thus Christmas is a major event that every retail company looks forward to. Sainsbury has designed its marketing campaign for Christmas termed as â€Å"Christmas is for Sharing† to attract the customers at a motivational level to buy and share gifts for their loved ones (Sainsbury’s, 2014). According to the theories discussed by Kotler and Keller (2011) approaching a customer group is done by three basic steps, segmentation, positioning and targeting. The segmentation allows the firm to select a market segment. For Sainsbury, it is the UK retail market segment. Positioning suggests how the firm wants its customers to perceive its value proposition. Finally targeting involves selecting a particular demographic from the entire population. Sainsbury is a multi brand retail store that offers a large portfolio of products belonging to a wide variety of piece range. Moreover, the ‘Christmas is for sharing’ does not target any particular customer segment, which suggests that Sainsbury has designed it Christmas promotional campaign for its entire customer base. Thus the target audience for this campaign is the entire UK population. However, Sainsbury is best known for its balanced positioning thereby targeting the middle and upper middle class of the society (Saunders, 2013). Thus it can be stated that the advertisement seeks to draw the attention of the entire UK

Modern Society Essay Example | Topics and Well Written Essays - 3000 words

Modern Society - Essay Example For Freud was pleased with the critical review that his Italian disciple had come up with: "I am glad you have shown yourself to be courageous and honest, as always."[ Roazen 2000, page 4] However, the closer we may seem to be in easily understanding his works and get to a conclusion of our own, the more complicated our thinking process about him becomes. As for citing an example, the following citation goes: In his Civilization and Its Discontents (1930) he would make no bones about why he thought the love for humanity was both unrealistic and undesirable. In a way Freud had given away his true sentiments even in his letter to Rolland, when he put the love of mankind on the same level as the necessity for technology, which Freud like other Europeans of his time looked on with at best mixed feelings[Roazen 2000, page5]. Further, His book Jokes and Their Relation to the Unconscious is one of the most complicated ones he ever wrote, and attracts little attention nowadays. That text is littered with examples of the worldly wisdom which can be communicated through jokes. Freud's dry cynicism was frequently reported. We know a bit about how much he appreciated Mark Twain's public appearances in Vienna. Like all complex figures Freud had his multiple contradictions, but he harnessed them into making the great literature he left which is still capable of enlivening debates today. It remains for the future to determine whether Freud will in the end succeed in ranking with thinkers like Machiavelli, Hobbes, Rousseau, and others who disturbed the sleep of the world [Roazen 2000, page 8]. By withdrawing all their liberated energies into their life on earth, they will probably succeed in achieving a state of things in which life will... The citizen in modem society, laboring, according to Freud, under a heavy burden of unconscious guilt, does not recognize it; he only feels a "sort of uneasiness or discontent for which other motivations are ~ought."The patient does not recognize this sense of guilt either. "As far as the patient is concerned this sense of guilt is dumb; it does not tell him he is guilty; he does not feel guilty, he feels ill."4 Freud seems to suggest, however, that the "pale criminal" or "criminal from a sense of guilt," can, in fact, partially recognize his unconscious guilt.' This type of criminal, Freud tells us, does not feel guilty because he commits crimes; rather he commits crimes because he suffers from an oppressive pre-existing sense of guilt which he cannot account for. Freud implicitly did, the idea of unconscious guilt as a means of changing and restructuring society? I suggest that they did, that the crisis of pestilence was also an opportunity, an opportunity to topple rulers, banish one's political opponents, and change the form of regime. The process of purification was an integral part of classical politics. Freud finally comes to the conclusion, in Civilization and Its Discontents, that since society will not see that it is sick, and would resist treatment, in any case, the only hope for society lies in its being coerced into receiving therapy". Any problem which society experienced could be explained as the result of an unconscious sense of guilt, due to the fathers having sinned even centuries earlier.

CMG490 MOD SLP Essay Example | Topics and Well Written Essays - 500 words

CMG490 MOD SLP - Essay Example al criteria as the system alerted when a contract was close to expire, had mistake proof that informed managers on contract dates, and observed regal standards in meeting all regulatory criteria before a contract is executed. Saxena (74) regulatory compliance has to be addressed in details to avoid costly penalties, and even cancellation of contracts by a government. The company has detailed system that ensures all regulatory mechanism in contracts are met; contracts have to go through the required regulatory approval before commencement. In contractual criteria, Apics (6) argues that a company has to develop and put in place measures and strategies that offer an integrated action plan in achieving the desired level of performance, as well as process maturity, which addresses all components of contract management, capability, and cover the contract period. For example, the company in question can adequately compare and analyze data from several contracts, they can report and analyze a contract by a particular vendor, and conform to the required contractual terms. On the other hand, the company meets some procedural criteria in that standards are used in gauging and analyzing each contract, there is strict adherence to legal and regulatory requirements, and each contract is considered and analyzed before it is commences to ensure it meets all the laid down criteria. Despite the above strengths, the company has glaring faults in its contractual system that makes it prone to major risks and even may edge closer to closure. For example, the company does not coordinate contracts across departments and cannot locate any contract in a short time with ease or any reliability. This indicates that in procedural approach, the company cannot manage its contracts effectively; they cannot link different departments to analyze all the details and have a holistic contract management system. The system cannot facilitate maintenance of a contract portfolio, implying the company

Problems - questions Assignment Example | Topics and Well Written Essays - 1000 words

Problems - questions - Assignment Example Being focused at advertising a product or a service, marketing is imperative in creating customer loyalty. Additionally, it ensures long term positive relationship between a product and a consumer. Two key companies that have succeeded based on their effective marketing strategies are Coca-Cola and Nokia. Through their extensive advertising strategies Coca-Cola and Nokia have emerged as world leaders in the soft drink and telecommunication industries respectively. Section B Question 1 Market segmentation entails dividing the wide target market into group of consumers who have similar requirements. After dividing the large target market into subsets, a company then provides products and services that meet the needs of their consumers. Consumers market can be segmented according to geographic aspects, psychographic factors, consumer’s behaviors, occasion as well as benefits derived from the products (Kotler, et al 56). Targeting involves focusing at a particular group of custome rs and adopting appropriate marketing strategies to sell products on the targeted group. Being part of the market mix, target market is vital in ensuring the success of any product. According to Kurtz there are seven major steps that marketers can adopt in segmenting their market as depicted by the flow chart below. Selecting target audience Identification of customer needs Adopting valuation approach that includes barriers to entry and accessing market Testing the segment Modifying market mix Positioning entails creating a strong image in the minds of targeted audience regarding the products of an organization. Earlier on positioning emulated the consumers marketing however with the growth in technology; companies have adopted Google and yahoo among other internet sites to enhance competitive positioning (Ries and Trout 39). Major aspects that companies should utilize to ensure effective positioning of their brands includes products quality, effective distribution, extensive promot ion, attractive and secured packaging as well as affordable prices. Just like segmentation, companies that are focused at effective positioning of their brands can adopt six steps as depicted by the flow chart below. Identifying key competitors Understanding positioning strategies adopted by competitors Documenting the current positioning strategy adopted by the company Comparing the company positioning strategies with those of the competitors Establishing positioning that is value based Establishing an appropriate positioning statement supported by proper communication Question 2 Strategic planning entails defining the direction that an organisation will follow and making of essential decision regarding allocation of resources to attain the objectives of a company. By understanding the current position of a company, it is possible to emulate an effective course of action that will ensure the success of a company. In most cases a strategic planning covers a period of 5 years. One of the major components of a strategic plan is vision. Vision depicts what the organization wants to be. Secondly, a strategic plan should indicate the mission of a company. Mission indicates the basic purpose of a firm and the strategies it emulates in order to achieve its vision. For example, the mission of Coca-Cola Company is to provide quality brands that refresh the whole world. Value is

Analyse and critically assess Baumol's model of innovationbased of Essay

Analyse and critically assess Baumol's model of innovationbased of growth - Essay Example For this reason he states that competition and the free market economy has played a major role in encouraging innovation by enterprises in the economy which has resulted into economic growth. According to Baumol (2002) capitalism is unique in its innovation characteristic and that the product of the capitalist society is economic growth. he notes that past economies such as medieval China were characterized by innovative and invention ideas but due to the economic system and characteristics innovation did not result in economic growth, the difference between these economies is that the modern economy is characterized by free competition and also that innovation is used as a competition tool in the market. Firms in the modern world have two competitive weapons and they include prices and innovation, innovation in the modern world is the prime weapon and has become mandatory in the modern firms. The firm that do not undertake innovation face closure in the modern world, therefore they compete to outperform their competitor in innovative ideas in the market other than the use of price, this form of competition results into new and better products and processes that benefits consumers. Firms result in frequent innovation as a competitive strategy and this innovation results into further innovation, innovation therefore becomes a routinised process. ... He also notes that the Capitalist economy is driven by profit motives, these motives makes firms to perform tasks efficiently and effectively, and that the invisible hand controls firms in the market from deriving abnormal profits forcing a firms to provide better products in the market than its rivals. Baumol (2002) however states that economic growth does not solve other problems the society may face such as inequality and this is because economic growth only solves problems that depend on it. On large and small entrepreneurs he noted that small and independent innovators provide a significantly startling result, he notes that a recent study by the small business association the frequency of citation of small firm patents is more likely to be among the first top one percent, Some of the products by independent and small firm innovation include the airplane, pace maker and the helicopter. This trend is expected to exist in future and that independent inventors over the years open up large firms that perform routine innovation. Large firms on the other hand also contribute to innovation. Large firms specialize in product improvement, provision of user friendly products and finding new consumers for their products. These large firms are characterized by bureaucratic controls that ensure that innovation processes are incremental and predictable, for this reason these control restrict imaginative ideas which may result into disaster and that may also result to revolutionize into a new world. Conclusion: From the above analysis it is evident that Baumol analysis of economic growth advocates for the free market economy, the capitalist society promotes growth whereby it is