History of Movie Theaters in Louisiana and the Surrounding Area Essay

When we think of the history of the traditional, American movie going, a number of images come to mind: the mighty organ accompanying a movie palace’s silent-era feature, the Iconic searchlights proclaiming a Golden Age Hollywood premiere, teenagers cruising at the local drive in, an audience of otherwise sensibly attired adults wearing cardboard, and young adults carrying five dollar bills to the Cineplex at the end of the mall in order to see the latest sequel. But while these iconic, even stereotypical, images suggest something of the truth behind the American movie theater’s history, they also omit much of the social reality that has co-existed along with these instances of the mainstream filmgoing experience. While Hollywood features and first-run urban theaters may have greater single importance than any other mode of exhibition, a number of other important alternatives have fleshed out audiences’ encounters with film. One such alternative, with a fascinating yet understudied history all its own, was the Black movie house circuit that existed in the United States from (at least) 1907 until the 1970’s (Crafton 412). With the project in mind of examining the cultural, social, and economic history of Black film theaters. I will discuss in this essay the development of Black film theaters in Austin, Texas, focusing especially on that city’s longest standing and most prominent â€Å"show†, the Harlem Theater. Although movies came to the Texas capital before the turn of the century and all-movie theaters began to proliferate there during America’s post-1905 nickelodeon boom, the first recorded â€Å"colored† film theater – the Dixie-Dale – opened in Austin in 1920 under the management of Joseph Trammell. I found no other details about Trammell or the Dixie-Dale, but it is recorded that after two years the theater was renamed the Lincoln and managed by A. C. Lawson until it closed in 1928 or 1929. Austin also supported a second Black movie house in the 1920s. The Lyric, which opened in 1922, just one block east of the downtown Lincoln, was owned and operated by Dr. Everett H. Givens, a practicing dentist (with an office next door) who would become Austin’s most prominent Black civic leader from the 1930s until his death in 1962. For reasons unclear at this point, Dr. Givens’ Lyric, which changed its name to the Dunbar when A. C. Lawson took over its management in 1929, survived the Lincoln by a few years, closing in 1931. Whether the fist Black film theaters in Austin closed due to the Depression, the cost of converting to sound, or some other reason, is impossible to judge given the paucity of data available about these enterprises. However, placing the existence of the Lincoln and the Lyric in the contexts of both African American life in Austin and the concurrent national Black film theater scene enhances a historical understanding of these two houses both as business and as entertainment venues. From a national perspective, we know that the motion picture theater, with its roots in the Jim Crow era, had always been subject to racial segregation. Sometimes Black patrons were restricted to balconies or other special sections of the theater, but Black-only theaters were common in the United States from at least 1910, a year when a Black newspaper in Washington wrote matter-of-factly that â€Å"there are separate motion picture theaters among the whites and blacks in this country†(Washington Bee 4). Although at the turn of the century â€Å"there was hardly a theater for colored people in the entire United States† (Negro Yearbook, 24), by 1925, there were at least 425 Black theaters (of all types), virtually all of which offered films â€Å"in whole or part. Of these, nearly half were, like the Lyric and possibly the Lincoln, Black-owned (Negro Yearbook, 379). But ownership of Black movie houses, in contrast to the first-run, White theaters of the day, was not done by regional or national chains, nor by affiliated circuits; because houses operated independently, the dynamics of local conditions of affected theaters like the Lincoln as much as national structure did. Historically, social and economic conditions changed greatly for Austin’s Black movie houses appeared. During and after Reconstruction, Black neighborhoods had existed in several locations around Austin: Clarksville in west Austin, Kincheonville to the south, Gregoryville in East Austin, Masontown in the southeast. Horse’s Pasture and Wheatville to the north, and so on (Austin American-Statesman, D41). Compared to other towns of the time, particularly in the South, race relations were fairly calm, albeit within the practice of institutionalized racism. The town boasted â€Å"three colleges and institutions for colored people,† maintained some neighborhoods (such as Masontown) that were racially integrated among Blacks, Whites, Hispanics, and Asians, and in general obtained a reputation as a town without the major problems of racial violence that plagued most American communities. But during the ‘teens segregation patterns began to develop’ (Freeman). In 1919 a White representative of the young NAACp was beaten by a White mob in the middle of downtown, and in the 1920s â€Å"the city of Austin created a ‘Negro district’ in East Austin†¦ inducing blacks to move there† by implementing though zoning laws elsewhere (Austin American-Statesman, D41). So it was that the majority of Austin’s African American population (which has consistently remained at just below 20 percent of Austin’s total) became concentrated in an area east of downtown and between 12th Street to the north and 7th Street to the south. Not surprisingly, then, both of Austin’s silent-era Black theaters were built on East 6th Street, near the racial dividing line of East Avenue, within the only downtown shopping and dining district that served Black patrons, yet away from the White theater district on the city’s main thoroughfare of Congress Avenue. I could uncover little information, however, that would indicate the nature or reception of these early movie houses. Longtime Austin resident I. C. Jones recalled visiting the Lincoln as a child, where he remembers a piano player accompanying the motion picture entertainment. Lonnie Bell, who wrote for the Black press in Austin for 50 years, indicates that in the 1920s both the Lyric and the â€Å"Lawson Lincoln Theater† were among the very few venues for Black entertainment in the city and so â€Å"did well before the Great Depression in ’29. † (10)Other information about Everett Givens also indicates that he made the Lyric/Dunbar into a focal point for the Black community, viewing the theater as a civic improvement projects as much as a business investment. Flachmeier 32) That these two movie houses were well received an supported by the Black community can also be inferred from the fact that a 1940 account of Austin history prepared by students at Tiltson College (a Black institution) referred to the era of 1905 to 1929 as a time when â€Å"privately owned amusement centers were developed† by Blacks – even though no other Black amusements of second were instituted during this period (Brewer 34). As I mentioned earlier , the cause for these theaters’ demise cannot be established absolutely, but several factors undoubtedly offer reasonable explanations. Bell’s assertion that it was the economic devastation of the Depression that closed the Lincoln and Dunbar makes logical economic sense. Black theater owners, like even the big-time operators, would have been hit hard as the US economy collapsed. Moreover, inasmuch as movie tickets are purchased with â€Å"disposable† income, Black patrons would have been especially likely to curtail their moviegoing since even before the Depression Blacks in Austin earned only one-half the wage of White workers. More specifically, both houses in Austin would have found it even more difficult to cope with the hard times if they attempted to make the costly transition to sound technology in the late twenties or early thirties. The Dallas Film Board o Trade’s statistics on Texas theaters indicate that many theaters, especially independently operated ones, closed in the early thirties, having no sound. (In Austin, two of the five White houses, the Crescent and Star, also went out of business in 1929 to 1931. Furthermore, one-third of Texas’ 30 â€Å"colored theaters† were listed as â€Å"closed, no sound† by the mid-1930s. Other factors may have led to the closure of the Lincoln and Dunbar, but, given the theaters’ dependence on the patron-age of a small, economically marginalized population, in the midst of a severe depression their failure is not surprising. But the history of Black film theaters in Austin did not end with the closing of the Dunbar in 1931. In that same year, real estate was purchased and construction begun on a new movie house that would serve as the hub of Black filmgoing in Austin for the next 40 years. The Harlem Theater, which opened on October 5, 1935 (Green 9), distinguished itself from the earlier theaters – and all subsequent ones – by being located in the heart of East Austin, at 1800 E. 12 Street, where it could better attract Black moviegoers. However, before discussing the reasons for the Harlem’s longevity, I point out that although it was Austin’s only exclusively Black theater, it was not without its competitor for Black audiences. All accounts of Austin in the 1930s and forties agree that the Ritz Theater was the only other house that admitted Black patrons on a regular basis, though customers there were limited to balcony seating and made to use a separate entrance. The Ritz, located on the same block of East 6th street where the Lincoln operated, opened in 1930 under White management, showing a variety of second-run Hollywood films. Manager J. J. Hegman (and his son after him) maintained the segregated seating policy until the Ritz’s closing in the early 1960s. More prominent Austin houses, such as those first-run members of the prestigious Interstate Theater Fircuit (the Paramount, Texas, State and Queen), advertised â€Å"colored midnight shows† from time to time as part of the chain’s overall marketing scheme (1942 Yearbook). Thus, while there was some competition for the Black filmgoing audience, segregated, White-managed theaters did not attempt to offer African Americans the filmgoing experience and environment of an all-Black house like the Harlem; however, the Ritz balcony and special events at other White movie establishments did continue to cultivate and maintain Black filmgoing in the Depression, when no Black Austin theaters were open. Harlem were filled by Black employees with the single exception of the projectionists. But for a small neighborhood theater like the Harlem, any sort of product differentiation whether it was with films, live acts, or ambience would have failed to produce enough box offices for the theater’s survival. As with any theater, the bulk of the profit came not from fifteen and twenty-five cent admissions, but from concessions. On this count, the Harlem again distinguished itself as unique among Austin theaters. In addition to the usual popcorn, candy and soft drink sales, the Harlem Theater operated a confectionery. When the Harlem opened in the midst of America’s Depression in late 1935, the theater soon established itself as one of Austin’s most visible and stable Black-owned businesses. In film industry terms, the Harlem’s success was small. With only 14,000 African American residents in 1935, Austin’s marketplace for Black films was extremely limited, and the theater never expanded nor led to a chain of others. But, through a combination of strategic location, product differentiation, managerial conservatism, and diversification, the Harlem Theater was able to become a profitable local business in the midst of an industry whose structure tended to favor national giants. Like the Lyric before it, the Harlem was established by a middle-class, Black Austin native who had been educated at Tillotson College and operated successfully in other local business before embarking on a risky career in the amusement industry. But George F. Jones, who was already in his forties when he opened the Harlem, also had some experience in programming films for Black audiences. His older brother Evie had purchased an Edison projector in the ‘teens and traveled to tent shows in the South and Black churches in Philadelphia showing â€Å"church movies† (that is, filmed passion plays) to all-Black audiences. After college, five years as a postal clerk, and ten years as a bookkeeper. George F.  Jones himself had worked as the head of Prairie View, Texas’ Auditorium (a film theater) while employed as a clerk at Prairie View State College (1925-35) (Brewer 7). With his wife, Sadie, a Prairie View graduate and educator, Jones was active in the Austin real estate market and their â€Å"co-partnership† became known for â€Å"accumulating valuable real estate holdings. † For the last two decades of his life Jones devoted most of his efforts to managing the Harlem, setting up residence next door to the corner theater upon his return to Austin from Prairie View. While his establishment may not have been unique for its time (there were more than three or four hundred Black theaters in the country), the Harlem was remarkable for being only one of seven US theaters owned and operated by Blacks (The Early Days in East Austin, D42). As an experienced theater manager, real estate buyer, and member of Austin’s African American community. George Jones no doubt realized the importance of the theater’s strategic location in determining its success at attracting movegoers. East 12th Street was essentially the Main Street of East Austin (Early Days in East Austin, D42). The area around the Harlem represented a microcosm of African American life: it was both a quiet neighborhood of residences, churches, grocers, drug stores beauty shops, and cafes, and a place to be â€Å"going up on the cuts† – a street where the action and entertainment were, in the form of taverns, beer joints, and (a block away) the Cotton Club and Paradise Inn for music and dancing. The Harlem was also part of â€Å"The End,† that area around 12th and Chicon Streets (one block away) where Austin’s streetcars, until their cessation in 1940, stopped and turned back toward downtown. In essence, those factors which determined that White theaters were centrally located along Congers Avenue – transportation proximity, pedestrian traffic, shopping convenience, high visibility – similarly made East 12th the choice location for a successful Black movie house.

Classroom Management Plan Essay

In my first year as a teacher, I am committed to providing an environment where students are successful in learning, and understand the rules of the school inside and outside of the classroom. When students know they are in a safe environment, they feel safe to –ask questions, make mistakes, and be their selves. In keeping with tone of supporting students, behavior should not be punished, but re-directed to fit each students’ needs. My job as a teacher is to set the tone for such an occurrence and allow the students to see where they fit in. Providing the appropriate environment for all students to flourish will be my major goal in implementing good classroom management –it is necessary for the success of each student. I am committed to building my classroom into a safe and inspiring environment while engaging my students through the curriculum. While also getting to know them and interacting with them on a one-on-one basis. I know that meeting the needs of my students is a very integral part of my classroom management. Being comfortable with others students as well as myself, is also key to meaningful and respectful classroom discussions. I would like to have participation as a regular in my classroom, which could lead to group work. I want to make sure students are not afraid to learn from each other early on, so that when they are older they can see the importance of teamwork In my class I would say that I myself am very understanding and open with students. I recognize when they are not in the best of spirits, and when they have received good news. I will try my best to gage students by asking questions about their life outside of school. I want them to also feel comfortable with asking me questions, and know what is appropriate versus not-appropriate. Apart of self-rules, I don’t believe in forcing students to complete assignments, rather I give them the choice, along with consequences so they understand what is expected of them. I want my students to understand how to work for a grade, and know the feeling of satisfaction and earning an â€Å"A†. I am open to suggestions from students of what makes them comfortable in a classroom, so that they feel they are involved in the mechanisms of the classroom –which will give them motivation to learn and be enthused about learning. Physical Arrangement Coming into the classroom, students are met with natural lighting from the  windows and inviting tables and chairs with textbooks neatly stacked in each corner of the desk. Also upon entrance is a table where students can submit their work for the day as the exit the room to go to their next class. They feel excited and eager as they walk to their seats that they choose as their personal seat for the rest of the year. The seat formation is a square, in which students are two to a desk, and seated in front of or –in back of each other. There are three boards in the classroom: * A White-Board (in the front of the classroom) This board is used for writing down student comments. Daily news of important events Important information students should know for the day. * An Interactive Smartboard (on the right wall of the classroom upon entrance) This board is used for prompts and classroom discussions. Interactive classroom activities (i. e. , Jeopardy for test reviews, or lessons that describe how to mathematically explain graphing the equation of a line using slope intercept form) * A Cork Board (on the back wall of the classroom) This board will be used to display: â€Å"Student of the Week†, Top Assignment Grades, and Student Birthdays for the Month. My desk, which is at the head of the class and next to the whiteboard, has a bin for late assignments. Students are instructed to take out their notebooks and pens/pencils, and record the lesson for today located on the Whiteboard. The set-up of a classroom, as well as any room has an effect on the individuals that dwell in that space. I have the hopes that my classroom setting will be inviting to learning and exploration of growth. When I need the classroom to work in pairs or have discussions in groups, I will give them the opportunity to arrange the classroom into their comfort zones. On the walls, students are interested in an array of posters, showing basic steps in Mathematics, English and Science. I will refer to the posters throughout the year, to give students the independence necessary during their times of struggle –and help them recall where and what information is useful. In the far corner in the back of the room, will be a closet with books pertaining to unit discussions, and supplemental materials for writing, researching, atlases, dictionaries and art supplies for projects. These resources could be additional materials that students can look through out of curiosity or of obtaining extra information on a subject. In the far left, aligning the wall will be computers for individual use where students can research, and complete assignments. I have also attached a drawing of the schematics of the room, to show an environment that is conducive to discussions, individual work, and group work. By arranging the desks in square format, I am providing a learning atmosphere during times of lecture and note-taking, while allowing students to re-arrange during group work to give them that collective environment. The desks will not be connected to allow ease of access to each student, during times of monitoring. Teaching Rules/Behavioral Expectations I undeniably believe in keeping a safe environment where put-downs and name calling is not allowed –this also falls under respect. If I can have respect for my students as well as having them respecting each other, I believe this leads to a safe environment where learning can take place. As a part of school-wide rules, I am a stickler for gum chewing or eating and drinking in class. As far as cell phones and music, it is harder to stick to the status quo when it changes so much. I would like to give my kids the freedom to listen to music during their time of written expression or individual-work, as long as they are being respectful of each other, which means they are not blasting the music for everyone to hear, or interrupting other classmates. If it gets out of control, I will let them know that the privilege will be taken away, right from the beginning. As a part of school-wide expectation students are not to bring book bags/jackets to class, to which I uphold in my classroom. Students are required to wear a dashiki to school every day, and anyone not dressed in uniform is to be written-up (somewhat like a pink slip, that follows you throughout your school career), to which I am also an enforcer. I expect students to treat each other and myself with respect, which I outline in the beginning of class as –understanding for others and their lifestyles. I define the 5 step behavioral process as: Step 1: Verbal Acknowledgement Step 2: Verbal Warning Step 3: Name on Board Step 4: Call home Step 5: Write-Up and recommendation for Re-centering (Re-centering is a in-house detention served in the morning before school). If student behaviors are out ruled in the classroom, we will have a student-made Behavioral Process; where the students will come up with rules that will work to increase their learning potential. Students are more inclined to follow rules that they feel they have had input. This in turn will provide less resistance and more cooperation among students. Parents would also be sent a copy of the new rules, and informed of their child(s) desire to implement. Student will know that when the teacher is speaking, they are either taking notes as directed, or following along in required reading. There will be times, when a classroom discussion is held about the flow of material and how comprehensive it is to the students. Giving students the power to feel they have control over their learning. When I want to get the attention of my students I will hold up a quiet sign, and remain silent until all eyes are on me. I will then, say â€Å"Thank you for your cooperation†, and continue on with my lesson. Homework is to be given daily, unless there is a project due at the end of the week; in that case homework is given twice in the week. Late homework is to be turned into the appropriate bin located on my desk marked â€Å"Late†. Spelling, grammar, and organization will be counted towards total grade on ALL assignments. Communication/Daily Schedule It is my belief that involving parents can help with student issues while also gaining an insight to the student outside of the classroom. At the same time, engaging with parents to let them know they are a part of their childs’ education. I would like to send out a monthly newsletter or post an announcement on the web so parents can see what is going on in the classroom. I believe if parents are involved in their child’s school, the child will have more support at home and the parent can help with any issues that arise. I believe it is good to involve parents as much as possible. I will always have the agenda on the board so they can copy it down in their notebook everyday as they walk in. On some days I hope to have a free-writing assignment as a â€Å"Do Now†, so I can take role and they can be engaged and working on their writing. Notes will be taken in a notebook that I provide for easy-to-find assistance during a test, or review. Homework will be turned in at the end of class, as each student is dismissed by name. If the student did not get the homework done, they may lose a point each day it is not turned in. All assignments will have a chance to be turned in, and students will not be given less than half credit for an assignment turned in late. Next, we will begin out lesson. Pop up Quizzes can/will be given once a month, or as needed depending on participation in class. Interactive game days will be announces in advance, to give students something to look forward to in class. I want to make sure I leave at least five minutes to wrap up the lesson and reiterate the important points brought up that day. I will use different forms of assessment to make sure students understand the information, whether by passing out a graphic organizer, or having a discussion around the main points. I want to make sure my students understand the material as well as using higher-order thinking skills to analyze interpret or evaluate the material. I feel essays are a great way to let students express their learning, and interpretation. I would also like to give choices to students to demonstrate their knowledge of a given unit or subject, and believe that by allowing them to choose their way of competence they have another way in express their learning. I would grade on class participation including attendance, homework, group work and tests and quizzes. Group work is graded both at a group level but also at an individual level. I would like to grade as holistically as possible and I do not want students who are successful on tests, presentations or group work assignments to be penalized too much if they are not completing all assignments. My policy on late work will be that it is accepted but at a lower grade. I want students to learn, first. I do not want them to forget an assignment just because they missed the deadline. Encouraging Appropriate Behavior If students are showing signs of trouble getting homework in or not doing well on tests, I will have a meeting with them to help them get back on track. I will make a plan with them that their parents will sign, if necessary. I do not want my students falling behind because they are not doing their work. I want to stay on top of the students who may need an extra push. I want all my students to feel important in my class and another way I can accomplish this is helping them with their schoolwork and organization. I will be another person setting high expectations for all my students and helping those who may need some extra attention to accomplish their goals in the classroom. I want students to understand that they have control over their learning and it is not an innate skill or gene. I will help those who need it most by working with them one-on-one, if necessary. In the beginning of the year, all negative language in the classroom is immediately stopped. This will lead to students feeling safe to express themselves without fear of judgment. In turn, autonomy can prevent discipline problems as kids might act out if they are feeling attacked or unsafe in the classroom. I agree with this prevention strategy because once a student is not held accountable, then the problem will just perpetuate. Rogers talks about re-claiming teachable moments and how it is hard if you don’t catch a problem right from the beginning. I believe that this may make it easier in the long run, but I do not think you have to use a teachable moment right from the start to have it be meaningful. I believe if a problem is really out of control after two months or even five months, a proper, forceful teachable moment could teach the same thing even being later in the class. Establishing attention is one last preventative technique. Rogers insists that you should not talk over noise. I agree with this prevention and I notice that when I stand in the same place in the room, the kids will quiet down. If I â€Å"wait† for them to be quiet, they will quiet each other down. Establishing this early on is crucial in having an environment conducive to teaching and learning. It is essential that directions are heard and important points in class are heard. Discouraging Inappropriate Behavior If there is a consistent misbehavior problem, I will initially ask the student to talk to me after class. I will talk to him/her about the positive things they are doing in class and how I appreciate something they are doing, as in participating in class for example. I will tell them why their behavior is interfering in the class and have them meet with me later to make a plan of how they will be able to stop the behavior. In class, I will give them a warning and then ask them to move to the back of the room to work by themselves. I always want to keep consequences in line with the misbehavior. If the misbehavior continues, I will talk to the student and make a phone call home. I might also ask the parent to come into school for a meeting with the student. I think it is very important to involve the parents. I do not believe in throwing a student out of the room unless they are being harmful to others or me in the class–either physically or verbally. I believe that misbehavior should be addressed with the teacher and student communicating as much as possible. I feel that sending students to the â€Å"office† is overused. Instead of focusing solely on the misbehavior in the classroom, I want to focus on the good behavior and attitudes in my classroom. I want to acknowledge and encourage good behavior and academic success in my classroom. I will make sure that positive calls home will be given out for all students no matter how big or how small the accomplishment. I think parents really appreciate positive phone calls home and it also sets up a dialogue between parents and teachers. I also believe, in using rewards like stickers and stars, A’s or praise. I want my students to know it is okay to make mistakes and take risks in the classroom. I want to encourage my students by telling them specific feedback on assignments to let them know I am interested in their improvement individually. Although, I don’t want them to become dependent on my praise, I want them to be successful learners. I want to focus on improvement and effort, not just the final outcome. Conclusion As I have stated earlier, I believe Classroom Management is the key to an environment where students feel safe participating, and learning takes place. I hope to create an environment that is conducive to learning and involves all my students. The most important part of classroom management is not the behavior problems, but creating a good rapport with the students and encouraging them to succeed and setting high expectations for them. I believe creating a positive environment can limit undesired behaviors in the classroom.

Cause and effect Essay Example | Topics and Well Written Essays - 500 words - 3

Cause and effect - Essay Example It is often said that people find religion in their deepest and darkest hour, but it is true that just as many people seem to â€Å"slip through the cracks.† Some examples of stressful times in people’s lives are divorce, illness, or the loss of a loved one. There is a small percentage of the population who take drugs for sport performance; however, the vast majority of those who begin taking drugs do so in order to escape whatever problems are facing them in their everyday lives. Everyone experiences hurt, whether physical or emotional, and drugs are a way out to bring relief to the pain that is being felt. A large percentage of people have no intention of becoming regular users; they think that drugs can be used as a short term option in order to relief immediate stress. What many people fail to take into account is that almost every drug is highly addictive. Drugs contain extremely tempting substances such as nicotine that can cause a user to feel dependent on a cert ain drug. This then develops into long term use because the user builds a dependency on that particular drug. Another cause of drug use is peer pressure. This is a cause that is often overlooked because many people do not know how to handle a situation where a close friend is asking them to do something. Human nature causes us to want to fit it, so we inevitably go along with what the group says. Even if someone gives up taking drugs, there will be both short and long term effects that may or may not be able to be reversed. One of the main organs than can be affected by drug use is the heart. Another organ that can be damaged due to drugs is the lungs. Cancer can form in the lungs and may spread to the rest of the body. Depending on the severity of the cancer, it may even cause the loss of someone’s life. Aside from these effects, which are mostly physical, there are other consequences that are over overlooked. Drug use can result in poor performance at work, affect

Liberal Art Studies Essay Example | Topics and Well Written Essays - 1500 words

Liberal Art Studies - Essay Example Perhaps in more authoritarian societies using cunning and deceit are necessary to rise out of poverty, but one would hope that in a free society that although using the end to justify immoral means may give a person wealth, it will damage their souls and lead to negative consequences in the end. In this sense, the liberal arts are important because they serve as a guide for moral and ethical behavior and show that one’s duty to the state and their fellow man is rewarding in many ways, even economically. This essay will focus on the importance of the liberal arts in modern as well as ancient times through the writings of Kimball, Shorris, Sullivan, Cicero, and Machiavelli. Additionally, the essay will focus on the problems that arise when what is viewed as modern realism is pitted against traditional moral idealism. The liberal arts can certainly have a positive effect on professional life. The liberal arts teach of things like ethics and integrity. Shorris believes that humani ties does function on its own, but does not have its full effect unless it is integrated into professional life (2000). The ancient Greeks also believed it was essential to the welfare of the state that humanities and public life function together. Morals are generally inherent in any professional career. Being a professional carries with it a responsibility to clients, communities, and society in general. This social contract is the basis of professionalism. Therefore it is important that professionals exercise moral judgment in their professional careers. Because a professional is confronted with moral dilemmas, a liberal education is something that is very useful to society in general. A liberal education teaches us about morals and can be seen as something that makes a person’s professional career more rewarding when it is fully guided by ethical principles. Many people feel that a job is just a job and is a means to an end, but the study of liberal arts tell us that a pe rson and their job can’t be completely separated. In other words, a person influences the job and the job influences the person. Because of this, it is important to realize that a job, or making money, can often impose moral decisions upon the professional. Also, a person who is very immoral and unethical can use their job as a means to lie, cheat, and steal from others. Sullivan believes that, at its best, a profession can provide an important benefit to the individual as well as to society as a whole. However, at its worst, a profession can strip a person of their ethics and their humanity (2004). Using this definition he illustrates that professionalism is headed down a dangerous road as more and more people feel that economic ambition is the only thing that matters and things like loyalty and social responsibility are being thrown by the wayside. Sullivan also believes that society is in danger of simply training people instead of educating them and explains that this cou ld lead to people only using one small part of their brain. Often certain professionals are only focused on the technical aspect of their career and do not regard anything else as important. This type of person may be doing their job but they are not engaged in examining their lives and therefore it is difficult for them to achieve a truly fulfilled working life. The study of liberal arts is something that is capable of making a person’s everyday life better because it can take a person out of their

Architecture and Strategic Management Essay Example | Topics and Well Written Essays - 1500 words

Architecture and Strategic Management - Essay Example (Hale, 2000; P 5) Clustering distribution centers in a single geographic area is among the new trends. There is also a move towards transportation specialization, such as companies that depend on substantial parcel air transport. Labor availability and technology advances are factors driving many companies to consolidate their distribution and structural systems into fewer but larger, regional facilities. However, not all companies are consolidating their distribution centers: in many areas, the consolidation trend itself is producing a new generation of smaller, local distribution centers. Experts say that new logistical handling systems and greater outsourcing-in particular, the increased use of third-party logistics providers-seem to be driving this trend. This trend has had a large bearing on how architects are being perceived. With the advent of management as a wholesome science that has trickled into every industry and profession, architects are now expected to handle the managerial aspects of construction and design. One of the major implications for this is cost control and financial projection, health and safety management as well as development control. When involved in a project, the major fo... When involved in a project, the major focus is on the economics and what can be achieved within a given budget. Passing this down to the architects has various dimensions to it. The creative part can be better coordinated and decided in the initial stages so as to avoid chaos later. The demerit of this is that the focus might shift from the creative to the strategic management options where some architects might be ill equipped to handle such responsibilities. The solution to such a problem is a short course or orientation program in financial and development management when educating or selecting architects. Incident Command System for High Rise Buildings Risk is also a major part of the strategic management and development part of a structure. The above diagram is a depiction of an example of sectorisation for a high rise building. The sectorisation for high rise buildings must consist of the optimum deployment and utilization of resources. Managing a high rise building is a matter of creating sectors so as to give out commands easily and smoothly in case of strategic, tactical and operational importance. The sectors for operation must include: Vulnerability assessment & intrusion detection systems Risk assessment & risk management Backups & business continuity planning Disaster recovery planning Computer incident response teams Digital investigation & incident post-mortem Privacy & anonymity in cyberspace; censorship & content filtering Management responsibilities & liabilities The future of information assurance Professional development The Harrow Court Incident The Harrow Court Incident refers to the tragic chain of events where two firefighters - Firefighter Wornham and Firefighter Miller - lost their lives on the 2nd of February, 2005. The

Trichomoniasis Essay Example | Topics and Well Written Essays - 1250 words

Trichomoniasis - Essay Example This sexually transmitted disease is not reportable, so the epidemiologic data remains very difficult to obtain. However, it has been estimated that there are 5 million new cases in the United States each year, which is more than the sum of all cases of Chlamydia and gonococcal infections. The World Health Organization estimates that there is incidence of 173 million new infections of Trichomoniasis worldwide per year. This is also known as Trichomonas vaginitis. It is caused by the sexually transmitted, flagellated parasite, Trichomonas vaginalis. The transmission rate is high; 70% of men contract the disease after a single exposure to an infected woman, which suggests that the rate of male-to-female transmission is even higher. The parasite, which exists only in trophozoite form, is an anaerobe that has the ability to generate hydrogen to combine with oxygen to create an anaerobic environment. It often accompanies bacterial vaginosis, which can be diagnosed in as many as 60% of pat ients with Trichomonas vaginitis (Cates, Jr., 1999, S2-S7). Risk Factors: There are certain risk factors that are associated with Trichomoniasis. These include all the risk factors for sexually transmitted infection acquisition. ... There is generally a longer duration of infectiousness and a high level of asymptomatic infections, especially in men. Many women with annual Pap smear examination have asymptomatic infections. This is responsible for 25% of all cases of clinically diagnosed vaginitis. More than half of infected women and nearly 90% of infected men are asymptomatic, which increases the reservoir of people spreading the infection. Trichomoniasis increases the risks of human immunodeficiency virus (HIV) transmission and HIV acquisition (Horowitz, Mrdh, eds., 1999). Infection: The primary mode of transmission of T. vaginalis is through sexual contact. Transmission by fomites is possible, but is rarely the cause of a symptomatic infection. An inoculums of at least 10,000 organisms is needed to establish a clinically significant infection. Male-to-female transmission rates are higher than female-to-male rates; about 85% of exposed women will contract the infection. Female-to-male transmission rates are more variable, but may be as high as 70% within 48 hours of exposure. Incubation period varied between 4 to 28 days. T. vaginalis resembles anaerobic bacteria more than eukaryotic behavior in that it ferments large amounts of carbohydrates into carbon dioxide and hydrogen gases, causing bubbles. Its presence in the vaginal vault changes the vaginal microbiology-the lactobacilli disappear and anaerobic bacteria predominant. T. vaginalis swims freely in the vaginal discharge but can also attach to the vaginal wall. The cell membranes of the parasite a nd those of the host interdigitate. Trichomonas adhere to vaginal and cervical epithelial cells. T. vaginalis also infects the urethra, Skene's glands, and Bartholin glands. The

Organisational Information System-Bright Light Limited Essay

Organisational Information System-Bright Light Limited - Essay Example Apart from this there exists a high degree of interdependence between these departments. They need to constantly interact with one another to keep the business running. A lot of information needs to flow from one department to another in order to carry out their transactions. It may so happen that the ignition for the transactions in one department may come from the outputs of another department. Hence this clearly shows that there indeed is a necessity of some means of communication between various departments. The case of Bright Light Ltd is no different. If the transmission of this information among various departments is carried out manually then the maintenance and timely delivery of this information in the expected format would be a highly impossible task. This would be tedious, time consuming and inefficient. It is here that the need for an Information System would be felt. â€Å"An Information system is a formalized computer Information system that can collect store, process and report data from various sources to provide the information necessary for managerial decision making.† (Hicks, 1993) Information system being described here is concerned with not only a computerized application but it also considers the information regarding the organizational activities. An Information system can be specified with the help of the functions it performs. The functions carried out by the Information System broadly fall under five categories. These are namely: (Angell, 1991) Having these things in mind the following report would analyze the Information flow between various departments in the Bright Light Ltd organization. To facilitate this discussion the â€Å"General Systems theory† is chosen. The following discussion would include a brief introduction regarding the systems approach and the concepts used in this approach. This would be followed by identifying the departments in the BLL organization and an information flow

Quality Management principals Essay Example | Topics and Well Written Essays - 500 words

Quality Management principals - Essay Example The backbone of an organization is its clients or customers because of the mutual independence and this forces the organization to strive to meet and exceed the customer expectations. Customers will stick to an organization that upgrade its services and develops new products that are genuine. A leader should always ensure that there is unity and purpose for the internal environment of the organization that he or she guides. Leaders must be people whose intelligence quotient is very steady and high in order to make wise decisions. This means that a leader should clear visualize the mission and vision of the organization in the future (Robbins & Coulter, 2012). Leaders should develop a participative environment through the formation of partnerships. Other important principles that a leader should consider are encouraging innovation, change and operating in a secure environment. Individuals at all points are the core of the firm and their proper participation makes their ideas to be an important factor for the firm’s benefits. Workers will also perform perfectly in their areas of specialization when the appropriate work tools are available. Goals set for the employees must be realistic and empowerment of the various cultures of employees should be empowered and this will facilitate the idea of group work (Robbins & Coulter, 2012). Processes in an organization should satisfy customer needs. If they don’t then they are not the required processes. Processes are always flowing and focus on creating the appropriate methods for converting products into finished goods and services. Effectiveness and efficiency of an organization is done through identifying, understanding, and managing a system of interrelated process to a given objective. Since a system is identifying all interrelated processes and their interdependence then they should be properly managed. There are three factors to consider in order for

Corporate Governance Degree Essay Example | Topics and Well Written Essays - 2000 words

Corporate Governance Degree - Essay Example Corporate governance is the collection of laws, rules and ways that regulate the interactions and relationships between the owners i.e. capital providers, the governing body i.e. the board or boards in the two-tier system), senior managers and other people that take part in the decision making process and are affected by the dispositions and business activities of the company. Corporate governance exists in its own space. It shows the economic, historical, cultural and legal characteristics of a nation along with its business history and corporate sector. It is shaped by the ownership structures, ways of that particular economy and the available financing options. It includes the role of the financial markets, the banking and insurance sectors and the government in the form of shareholders and capital providers in some nations. "Corporate governance deals with the ways in which suppliers of finance to corporations assure themselves of getting a return on their investment", says Andrei Shleifer and Robert W. Vishny. The system of corporate governanc... hich may occur because different board structures are associated with different arrangements for establishing executive pay (Schwalbach, Joachim, Conyon, Martin J., 2000). Variations present in these areas shows some of the considerable differences among all the governance models. Corporate governance has inevitable relationship with the ownership, control structures and patterns prevalent in an economy, adds Miguel A. Mendez. Eventuating ownership and explaining the agency factor i.e. the owners of the firm hire managers in order to control and manage the assets of the firm is an internal feature of the firm and central to every corporate governance model. "Britain and the US are viewed as similar enough to contrast with Japan and Germany, the benefits of external shareholding, capital markets and the profit-motive competing with committed investors, insider control and the mixed objectives of several stakeholders", says Robert Fitzgerald and Etsuo Abe (Fitzgerald and Abe, 2004). The role of Openness and Efficiency The space of the board i.e. its freedom to execute a judgment in the motive of the benefit of all shareholders and can be defined on behalf of all stakeholders is both inevitable as well as crucial. The freedom of the governing body depends on the way it is organized including the factors like who are the chairman of the board and the top-most leadership positions of other crucial genre like chairmanship of nomination and audit committees, vice-chairmanship, and managing directorship. It also depends upon the composition

Nutrition Coursework Example | Topics and Well Written Essays - 750 words

Nutrition - Coursework Example On average, most people are supposed to have a calories percentage from carbohydrates of approximately 50 percent, and between 16- 21 percent from protein and 30 percent from a fat source (Berni et al., 2008). Another importance is total micronutrients intake. Though in small quantities, micronutrients are critical for a number of body functions. A diverse diet raises the probability that all your minerals and vitamins needs will be met (Collins, Myatt, & Golden, 1998). The final importance is hydration, which is an important concern since our bodies contain about 60-75 percent of water, which is critical in transport, temperature regulation and nutrients absorption (Collins & Myatt, 2000). The results show that proteins, fats and carbohydrates are the 3 major macronutrients due to their roles in the human body. They are the main components of our diet. Our bodies also require others nutrients such as vitamins and minerals even though in much smaller quantities. They are therefore referred to as micronutrients. Each macronutrient has vital functions in the body (Kattelmann, 2006). Its main role in the body includes building, maintaining and repairing body tissue. It’s highly recommended to physically active individuals because their muscle tissue is in constant need of repair. The other roles of protein in the body are production of enzymes and hormones, which perform vital functions. Proteins are also used to aid in the immune process (Knivsberg, 2003). The main function of fat is protection among its many roles in the human body. Insulation for keeping body temperature and protection of body organs through cushioning are also functions of fat in the body. Fats promote growth and development and maintain cell membranes. In addition, fats play a vital role in vitamin digestion. Vitamins A, D, E and K are fat soluble vitamins which mean that for them to be absorbed into the system of the body; they need fats (Metheny et al.,

Video games kill Essay Example for Free

Video games kill Essay Video games have become very popular among many age groups especially teenagers. Its common for teenagers to spend hours playing video games, particularly games with violence, sex, and criminal behavior. This is a huge concern for many parents. One parent says, My kid is so lazy, all he does is play video games in the basement! I dont know what to do. Susan, another parent says, Its frustrating when my son plays video games when its a beautiful day out. I dont get it! Many parents tend to believe video games are a waste of time, antisocial, and believe their child will become violent. But most young people, especially teen boys describe video games as fun, exciting, and another way to spend time with friends. An interesting fact parents should know is video game violence can increase aggression in only some individuals, depending on their personalities. Research by Patrick Markey, PhD, sampled 118 teenagers and participants played a violent or a non-violent video game and then hostility levels were tested. Teenagers who were highly neurotic, less agreeable and less conscientious, are more likely to be affected by violent video games. Participants who didnt have these personality traits were not affected or only slightly affected. Surprisingly, research has also found violent content isnt the main draw for the younger audience. Boys especially, surround friendships around video games and are more interested in playing to compete and win. It can be similar to rough-housing play boys engage in as part of normal development. Its another outlet for competition, status or to establish a hierarchy in the group (Olson CK. Childrens Motivations for Video Game Play in the Context of Normal Development). One teen, Alastair says, Its exciting, its like playing football, a way to bond. Another teen, Mike C. said, Some of my favorite high school memories were on xbox live. Its an easy way to connect with friends. Teenage boys want to compete with one another but it doesnt necessarily mean that because a kid plays a violent video game theyre immediately going to go out and beat somebody up, says Dr. David Walsh, president National Institute on Media and the Family. Researchers at Mass General Hospital Center for Mental Health and Media, discovered teenagers who play violent video and computer games use it as a way to cope with feelings, such as aggression, frustration, and stress. Many other scientists and psychologists also think video games can make your child smart, teaching high level thinking skills such as multitasking, quick thinking, working cooperatively, memory and self-confidence. Playing a video game is similar to working through a science problem. Like students in a laboratory, gamers must come up with a hypothesis, says James Paul Gee, Professor of Education at the University of Wisconsin-Madison. For example, players in some games constantly try out combinations of weapons and powers to defeat an enemy. If one does not work, they change hypothesis and try the next one. Video games are goal-driven experiences, which are fundamental to learning. With a combination of concentration and rewarding surges, video games exercise and build muscle for the brain caused from neurotransmitters such as dopamine. Dopamine is a chemical released when we encounter something pleasurable, like when someone surprisingly finds a $20 dollar bill in their pocket. A teenager beating a level or using their favorite weapon to beat the enemy will release pleasurable feelings. Dopamine is very important for learning behavior and motivation for activities in our lives. This is a main reason teenagers love to play video games. But too much dopamine can become addicting. Parents should know the difference between a teen having fun and passing time opposed to being addicted to video games. Some signs of addiction are losing track of time, not eating and becoming irritable. One way to avoid video game addiction is teaching your children how to develop a balanced lifestyle. Also, create dialogue with your teen about the content of the video game. Showing interest in what your teen enjoys can open the door to a better relationship, improved communication and trust. If youre still frustrated with your teen, create an agreement about what you want changed. An agreement can be written or verbally explained about what is expected when it comes to chores, school, video games, or other responsibilities. If the teen, or even the parent breaks the agreement, both can talk about what happened or changes needed. Remember, be non-judgmental, acknowledge feelings, and listen when talking with your teen. Another form of effective communication is the use of I statements. It should replace the opposing You statements which implies judgment and blame, saying theyre at fault for playing video games. For example, a parent telling their teenager, You spend so much time playing video games, is not as effective as I am interested in knowing why playing video games are fun for you? Also, telling your teen what to do or how to feel will most likely upset them, making them feel controlled. Its best to be patient, manage anxiety and exemplify good behavior by showing them how to balance activities and express feelings. In addition, exposing your child to different activities can be very beneficial. Taking a trip to an art exhibit or sporting event can help teenagers discover new interests and learn other ways to be engaged. To sum up video game violence, one person who I think says it best is renowned comic-book author, Gerard Jones. He says, When we try to protect our children from their own feelings and fantasies, we shelter them not against violence but against power and selfhood. See more at: http://www. strugglingteens. com/artman/publish/DoVideoGamesKillES_130114. shtml#sthash. wtWmToi9. dpuf.

Critical Appraisal Report Essay Example for Free

Critical Appraisal Report Essay 1. INTRODUTION This report will cover logistics and RD section from the simulation, where I will be stating theories of logistics, and logistic transportation concepts, and analyzing my understanding for research and development. I will be stating out my decision for logistics and RD section in the simulation as well, and point out the reasons why I have made the decisions. 2. CONSIDERATION OF RELEVANT THEORIES CONCEPT 2.1 Logistics: According to Grund Vartdal, logistics is â€Å"the process of planning, implementing and controlling the efficient, cost effective flow and storage of raw materials, in-process inventory, finished goods, services and related information from point of origin to point of consumption for the purpose of conforming to customer Requirements’ Council of Logistics Management† (Grund Vartdal, 2000). It is a part of value chain activity, planed, implemented and controlled in order to meet customers’ needs for goods, services and related information, it is a combination of transport, storage, handling, packaging, distribution processing, distribution, information processing and other basic functions. Logistic Management has four major characters, firstly, to achieve customer satisfaction as the first target, secondly, optimize the enterprise as a whole as the purpose, thirdly, information-centric, fourthly, value efficiency and effectiveness. 2.2 Logistics and Transportation: There are several classifications for logistics and transportation. Road transport: Mainly use gas trucks and other vehicles, road transport is responsible for close and small quantities of cargo, also where water transport and rail transport difficult to play their advantages. Road transport has several advantages such as strong flexibility, road construction period is short, low investment, easy to fit in local conditions and less demanding for facilities stations. It is also able to take the door-to-door transport form, without having to transfer or repeat loading and unloading. Rail transport: Mainly responsible for long-distance, large amounts of cargo, where it has no water transport conditions in the region, almost all bulk goods are rely on the railway transport. It has several advantages such as fast speed, not limited by natural conditions, large carrying capacity and low transport cost, though it is inflexible and can only be achieved in the fixed line transport, need other means of transports’ cooperation and convergence. Water transport: Mainly bearing torque, long-distance transport in river and costal sea. There are costal transport generally use in small vessels, offshore transport depending on medium-sized and small-sized vessels, ocean transport in use of large volume of large vessels, and inland waterway transport. Water transport is able to transport forhigh-volume, long-distance and low-cost, though it has obvious drawbacks such as influenced by port, water level, season and climate. Air transport: Mainly in use of aircrafts for high value, and has the affordability of a strong freight goods such as expensive equipments, spare parts, high-end products, etc., also, some urgent need materials due to its high cost. Its main advantages are fastest speed, do not have terrain restrictions, where rail or cars cannot reach, it can rely on air transport, hence it is significance. Pipeline transport: Mainly in use for gas, liquid and powered solids. 2.3 Research and Development According to OECD factbook, RD refers to â€Å"creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new application.† (OECD factbook, 2008). It reflects the technological strength and core competitiveness. A country’s RD level reflects its political and economical strengths, an enterprise’s RD level reflects its competitiveness. Research and development is the process of innovation into mold. Product innovation and technological innovation are the core of innovation, a company’s research and development generally refers to product development and technology research and development. RD and technology development are closely related. Emerging technologies can always bring new products, RD tend to correspond to the product or focus on product innovation, and new product ideas need new technologi es to achieve, they have very close relationship. 3. INDIVIDUAL ACTIVITY DISCUSSION AND REFLECTION This round for in-house development is 21,360K USD for Tech 1, and 21,362 for Tech 2, where money needed for new features are 71,240K USD for Tech 1, and 71,243K USD for Tech 2. As there are several plants in Asia and Europe, there will be one addition feature for Tech 1, and three addition features for Tech 2. The priorities from USA are Asia coming after Europe coming after USA, the priorities from Asia is USA coming after Europe coming after China as the civil war in Olistan has brought up the oil price, thus the logistic transportation would cost more, whereas the transportation cost is 29 USD/unit from USA to Asia and from Asia to USA, 13 USD/unit from USA/Europe, and 9 USD/unit from Asia to Europe. The in-house and contract manufacturing in USA are 5,082K USD for Tech 1 and 3,863K USD for Tech 2, while the in-house and contract manufacturing in Asia are 550K USD for Tech 1 and 1,245K USD for Tech 2, where they both allocated full capacity. For USA market, there are 1,392K units manufactured in USA for Tech 1 and 1,026K units for Tech 2. For Asian market, there are 1980K units manucatured in USA for Tech 1 and 615K units for Tech 2, 550K units manufactured in Asia for Tech 1 and 1,245K untis for Tech 2. For Europe market, there are 1,709K units manufactured in USA for Tech 1 and 2,222K units for Tech 2. Moreover, the average logistics per sold product is 16.9 USD in Asia, and 13.1 USD in Europe. According to the logistics theory, it suggests that if the products run out of supply, we will need to transfer the products to those regions where have higher profit. In this case for Round 3, oil price goes up, so we have decided to have Europe as the interlink station prior than Asia. 4. CONCLUSION To sum up, our group has gained 17.44% market share for this round, in order to achieve more market share, and gaining more shareholder return, we will need to focus more on the strategies selected in order to plan and implement more effectively. There are a lot we will need to improve in future rounds. 5. REFERENCE Cesim simulation Market Conditions [online] Available from http://gc4.cesim.com/dss/gc/MarketConditionsPage [7th Aug 2011] What is Logistics, available from CULC Managing International Trade Unit 7 Knowledgecast page 5. Research Development [online] Available from http://en.wikipedia.org/wiki/Research_and_development [8th Aug 2011]

British Airways Analysing Financial And Non Financial Indicators Tourism Essay

British Airways Analysing Financial And Non Financial Indicators Tourism Essay British Airways is considered as one of the largest international airlines of United Kingdom. British airways Plc and many other subsidiaries companies make the whole British Airways group. Currently, British Airways(BA) covers more than 550 destinations. According to the data of the year 2008/09, more than 34 million passengers have travelled through British Airways. British airways main business operating hub location is Londons Heathrow airport which serves the company with large geographical area. British Airways is also listed in stock exchange of London.. (Company Information, n.d.).The following report will analyse and then evaluates both the indicators of the British Airways ie, financial as well as non-financial by making it compare with the performance of other company, which is Dubai based named as Emirates Airlines. Talking about Emirates Airlines, being launched in 1985 and since then shown the signs as of one of the fastest growing airlines of the worlds airline industr y. Currently, the company covers more than 100 different destinations throughout the world. (The Emirates Group, 2009). Further in the report the evaluation of the performance of both these companies is being done by using ratio analysis and there will also be discussion about the financial performance trend analysis of both the companies in the last few years. This report will also look at the managerial and non financial challenges faced by both of these companies using SWOT analysis, and then talking about the challenges and solutions for those challenges. The last section of this report will discuss and analyses the comment by John Rishton due to adoption of IFRS and also look at the differences between IFRS and US GAAP. Section B The following paragraphs will cover the changes and the financial pressures recently faced by the airline sector. According to keynote report, Factors like increase in the prices of oil during first half of 2008 which seriously affected the operating costs of airlines, then the impact of global recession made the condition even worse as affecting the number of passengers and thus decreased the demand for air travel globally. In response the different airlines companies have abandoned those routes which were unprofitable and also cut down the un-necessary costs. In such a difficult phase of the airline sector, the companies must understand that how its customers are rephrasing value and their reaction in the period of recession, instead of cutting down on the budget which they have planned for the market research. Now we will discuss specifically about the British airways and Emirates airlines, also will consider the different financial and managerial challenges that are faced by the above two companies. SWOT analysis is used as tool to clarify the difference between the both the airlines. SWOT analysis Strengths British airways made a strong brand identity as United Kingdoms leading airlines because of trust and loyalty being showed by its customers. Strong brand identity also brought advantages of economies of scale. There is being a new subsidiary launched by British airways named as, Open Skies, which offers only business class for the traffic between U.S and major European countries. British airways has got huge capacity for its air planes because of its main operating base hub ie, at Heathrow airport and With the proposed merger with Iberia, British airways is aiming to become second largest airline company after Air France of Europe. British airways offers different loyalty programmes for its customers as to make sure the again travel from their airlines only. On the other side Emirates airline has made its brand strong in the marketplace using different advertisements and many sponsorships. One of the main strengths of emirates airline is having its focus on diversified market and the entrance into the cargo shipping proved very beneficial for the company. Emirates airline has made its corporate culture by listening and identifying the needs of its customer. Emirates also has low cost, which is around 30% less than its European competitors. With the opening of emirates terminal 3 at Dubai international airport recently and the continuous ability to renew with improvement in the service gives the emirates airline the strength edge over its competitors. Tim Clark who is the president of emirates airline, stated that the past results of the airlines have exceeded above expectations despite of the increase in jet fuel prices for emirates airlines from US$1.68 upto US$2.78 per gallon by the end of the year. Weakness With the opening of new terminal 5 at Heathrow airport by the British airways, the company faced problems with training of staff, which led in flights being cancelled, complains of missing luggage. Moreover the rising fuel prices led to increase in ticket prices. The slowdown of both the UK and US economies has affected British Airways as the company has become very vulnerable to financial instability. The bankruptcies in the US banking sector decreased the number of premium booking passengers in British airways heavily. The route of Heathrow and New York is having huge traffic of passengers and forms an important part of British airways earning. Therefore, the drop in the bookings of premium class affected the profitability of the company. British airways also suffered from increased in non fuel costs like from staff and the landing charges. For emirates airlines, there is some weakness also associated with it, like it is not being successful in all of its diversification and approaches, which has emerged as a weakness of the company. Analysts have blamed the company for too much emphasizing on high end acquisitions and diversifications in spite of getting the type of results from such decisions. As U.S is a major market for the airline industry and emirates airline does not cater to many places in the U.S., which is also a weakness for the company. Opportunities If British airways will fully acquire the Iberia airlines with currently 13% share, then it will be in the list of the worlds biggest airlines having approximated combined stock market capitalisation worth of EUR 5.5 billion. There is an opportunity for the British airways to expand more in emerging markets like Middle East Region, India, and China. Another opportunity for British Airways is to now improve the operating conditions of its terminal 5 at Heathrow airport. The company should focus on minimum cost of travelling to fulfil customer needs. With the increase of fuel efficient aircrafts of British airways it can minimize the environmental damage, as protection of environment is emerged as an important issue throughout the world. The company should also see an interest of customers towards new places and develop new routes wherever possible. On the other hand for emirates airline the opportunity lies in which, it can use its well developed infrastructure business to go into the new emerging markets where internet adoption is not very well developed. Same as for the British airways, there is also an opportunity for emirates to introduce new routes by observing the interest of customers. As also Dubai and the middle-east region is more advancing for tourism and commercial purpose enables emirates airline to grow. Emirate airline does no pay income tax so this also gives a tax benefit to it. This saves around $250 million of money per year. Also due to close proximity of Dubai from Indian and Pakistan gives a chance to the airline to access hugely available cheap labour. The benefit of cheap labour in the emirates airline can be seen from the figure as from the total operating budget of the company, the cost of labour accounts upto 18% which is very less as compared to Lufthansa airline having 27% and united airlines with 2 9% of cost of labour. Threats The current threat to British airways is from current economic slowed down, increased fuel prices and weaker pound. The global recession has severely affected air transportation. The travel and tourism industry is moving towards including more green practices. There is pressure from European Union on all the airlines companies to limit carbon emissions Across EU. After the events of 11 September 2001, the security measures have been more tighten by the airline companies. There is also strong competition from low cost airlines, cruise and rail transport that constitutes a bigger share in travel market. Low cost carriers are increasingly looking for new routes for customers with affordable ticket price. Another matter of concern for British Airways is the trade union power. The trade union already did many strikes in august 2004 and 2005. Cost of fuel is also can be at risk as the political situation in Iraq is supporting the rise of oil prices, which will result in add up of another à ‚ £100 million to the cost of British Airways. Whereas, there is severe threat on emirates airlines also from its competitors naming Qatar airways and Etihad airways. Due to political instability in middle-east could lead to have a negative impact on emirate airline. Although the cargo commercial and passenger segments of emirates airlines have managed to achieve their targets, but increasing oil prices affected last quarter net income. As more desire of commodity trading affected oil prices due to brokers were not revealing the actual figure of shortage of raw material. 4 Challenges: There are some of the challenges still left out to be tackle by the BA at the time of developing its climate change programme. As the company operate in environment which is uncertain and political environment is just a part of whole environment but it gives challenges like of changing climate. BA has taken various initiatives to face solved these challenges right from developing in-depth understanding on how to face these challenges, keeping debate with government and asking for their cooperation. (British Airways SWOT Analysis, 2006). BA had to face many threats from competition besides the security threats like after the incidence of 9/11 terrorist attack, as its been considered as amongst the world most profit making airlines so for them to lead the industry the competition becomes more stiff for that they not only have to face threats like escalating fuel cost but also have to operate with low cost. BA has been helped by keymetric with 2006 transformational online programs to save nearly about 38 millions. Operating profit has gone down to 80 percent which shows sheer and utmost decrease due to the weak customer confidence and thus reducing the traffic volumes. Challenges are mainly face due to the so many cost which has become hot air balloon and going high, if busted will not beneficial for the company. The cost balloon include so many costs like right from fuel cost, employee cost, cost of engineering, landing fees and besides this, also includes more operations costs due to delay in shifting to terminal 5 like, cargo handling costs, trucking charges, cost of ground equipments, IT and strong euro rate etc. Whereas, Emirates airlines firstly penetrated the market by launching it s routes to the places in west Africa like in Nigeria and Ghana altogether. To sustain in to the market and feel the presence in these two countries there is also a challenge to be able to handle many multilingual issues and the problems with double byte sites. As emirates is present internationally, to manag e its data which is globally spread through internet, the company took the decision of spreading out SDL Tridions content for management solution. With such a decision enabled the Emirates, to cater to wider and variety of audience. As now the customers from all over the world can access to common information available to them. (Simon, 2007) Solution: Aviation industry requires huge sums of investment to operate and it adds risk to the return as well. The main money source of income for firms is shareholder. BA secures its position in the world aviation through focusing its aim towards its prospective shareholders and product betterment with handing cost efficiently. BA aims to achieve unique culture in airline by focussing towards customer and their requirements. BA believes that, differentiating their strategy from their competitors will bring the huge market. After being loosed the battle in to the business class which has been collapsed, after their position has been taken over by Silver Jet Airlines as a business class leader. But after this move in the aviation industry, British Airways took some good decisions like purchasing of Lavion Paris Airline, which was a quiet successful for BA. British Airways is always prepared to the change according to the environment and that alo shows in their course of planned action. BA has released the Terminal 5 which was going through good functioning with 6 million passengers (Marzouqi, N.D.). Emirates on the other hand, had find out a niche for itself as a route for success and not in the way of following others. Unlike BA, emirates was not very much affected by 9/11 incident and also with decline of profit levels, seat factors the company managers didnt shake and through their belief in their company and dedication took them out in such a crisis situation and thus, they were remained profitable. Whereas, other airlines were reducing and laying off their workforce so as to cut down the cost but, emirates didnt do this and their unique working paid off. (Sull, 2005)

Platon le Professeur: Une Interprétation Pédagogique du Théétète de Pla

Platon le Professeur: Une Interprà ©tation Pà ©dagogique du Thà ©Ãƒ ©tà ¨te de Platon ABSTRACT: The author argues that the true unity of the Theaetetus is to be found in its purpose as an example of philosophical teaching to the students of the academy. Le lecteur du Thà ©Ãƒ ©tà ¨te peut difficelement à ©viter de se poser des questions sur son caractà ¨re gà ©nà ©ral, sur sa fonction, son intention et sur sa place au sein de l'actività © philosophique de Platon pendant la pà ©riode à   laquelle il appartient; ces questions sont lià ©Ãƒ ©s à   une autre, celle de l'unità © de l'oeuvre. I. Commenà §ons par cette dernià ¨re: dans quelle mesure peut-on dire que le Thà ©Ãƒ ©tà ¨te jouit d'une certaine "unità ©"? Selon le dialogue lui-mà ªme la question: qu'est-ce que le savoir? reà §oit successivement trois rà ©ponses et toutes les trois sont rejetà ©es, à   la suite de quoi Socrate rappelle le thà ¨me de la maà ®eutique qu'on a rencontrà © au dà ©but de la discussion. Il y a donc apparemment deux permanances: la question de la dà ©finition du savoir et l'intention maà ®eutique du dialogue. Mais cette "unità ©" est bien extà ©rieure. L'actività © maà ®eutique porte à ©videmment sur les trois dà ©finitions successives du savoir. Or, il y a lieu de douter de l'existence d'un lien và ©ritable entre les trois, en particulier entre la premià ¨re et la seconde. D'autre part, on peut montrer que le sens d'epistà ªmà ª change d'une partie à   l'autre du dialogue, et l'on ne voit pas trà ¨s clairement si la discussion porte sur l'epistà ªmà ª (le savoir) ou sur l'epistasthai (savoir) ou encore sur la pensà ©e (ce qui est le cas effectivement dans la plus grande partie du dia logue). L'unità © du sujet peut à ªtre donc sà ©rieusement mise en doute. Mà ªme la permanence des interlocuteurs n'est pas aussi à ©vidente qu'il paraà ®t. En effet, il ... ...l'ignorance, c'est l'opinion fausse (comme dit le dialogue d'ailleurs à   un certain moment); nous pouvons penser aussi à   Isocrate. Les traductions seront celles de Dià ¨s. (2) La discussion sur l'erreur a, aux yeux de Socrate lui-mà ªme, la valeur d'une digression: il reconnaà ®t en effet (200 c-d) son tort d'avoir entrepris cette discussion avant d'arriver à   une dà ©finition de la science, ce qui est une volte-face (de toute à ©vidence feinte) pouvant avoir comme signification que toute cette discussion est, par rapport au sujet du dialogue, une parenthà ¨se qui pouvait à ªtre à ©vità ©e; cf. encore 187 d oà ¹ Socrate hà ©site à   soulever ce problà ¨me. (3) Le sens "pensà ©e", pour doxa, est cependant dominant dans la digression sur l'erreur (187 d-200 b). (4) Rappelons que la solution du Sophiste ne passe pas par la dà ©finition de la science. (5) Cità © par Dià ¨s, Notice, p. 141.

Leaders Are Being Influenced Dominantly By Either Confidence Or Competence :: Free Essays

Leaders Are Being Influenced Dominantly By Either Confidence Or Competence   Ã‚  Ã‚  Ã‚  Ã‚  Before a person can take any action to lead their followers, they must be able to recognize approximately where their followers are in the developmental cycle. To do this, he or she must watch closely the actions of his or her followers and determine to what degree their actions are being influenced dominantly by either confidence or competence.   Ã‚  Ã‚  Ã‚  Ã‚  Once the leader knows the point of confidence vs. competence in his or her followers, he or she will know which factor to build on. When the leader feels they have successfully motivated their followers to be both very confident and competent, and that the followers are ready and have the responsibility to lead themselves to their goal, then they know that at that point, the followers are ready to accept some leadership themselves.   Ã‚  Ã‚  Ã‚  Ã‚  Once the followers are ready for some leadership of their own, the next problem at hand becomes how to go about empowering them with the leadership responsibilities. Needless to say, the leader cannot simply step away and allow the responsibility to dump onto the followers; surely if that happened, they would quickly lose confidence and possibly competence too. Instead, the leadership and responsibility of the followers should be increased gradually as they are steadily empowered, and at a rate that depends on how well the newly gained leadership is handled.   Ã‚  Ã‚  Ã‚  Ã‚  At all times though, the leader must be prepared to guide or even realign the direction the newly independent followers take. The leader must also realize the risk of failure in the complete empowerment of his or her followers, as starting over completely is hardly possible. Were that to occur, the subject would near definitely experience a severe loss of confidence as a major consequence to a premature empowerment situation.   Ã‚  Ã‚  Ã‚  Ã‚  And lastly, if a leader is completely successful in empowering his or

Superiority of Computers to Books :: Technology

Half a century ago, people used books for everything related to education. In fact, the human's best source of knowledge and education was the book. If you wanted to look up a recipe, you opened a book. If you wanted to learn how to fix the radio on your car you opened a book called the manual. If you wanted to know Black beard's real name you will have to visit the library and go through hundreds of encyclopaedia pages before finding what you wanted. Now in the 21st century, all you need is a computer with an Internet connection and the whole world is just a click away. Slowly the computer has replaced the book in almost every way. Computers are much better than books because a modern computer can hold a billion times more information than the average 500-page book. If you wanted to do research about Martin Luther King Jr. It would take you at least an hour just to find the right book. Where as using a computer, you can find the same information in less than 5 minutes. Many people use the internet as a dictionary. finding definitions, this way only takes the time to type the word. A laptop computer equal to the size and weight of a book holds data about any topic you can think of. A book only covers a specific topic. A computer can hold much more types of data than a book. When you carry one computer, you are carrying a hundred thousand books. In her essay, Proulx mentions an airplane is the best place to read a book and asks, ?What are planes but giant flying reading rooms Many people use their laptops or the on board entertainment system on a plane rather than reading a book. But, from my experience all I seen on planes is people sleeping, people watching movies and people working on their computers. I have only seen one person reading a book- a 90-year-old who probably doesn?t know what computers are. Proulx also says we can judge what the person is like and their interests by looking at their books. We can only judge a person up to some extent when we look at their books. If we look at their software and files, we can see what they are interested in, and what kind of job they are doing, you can even know the type of music the

Effect of Spina Bifida on Different Age Groups

EFFECTS OF SPINA BIGIDA ON DIFFERENT AGE GROUPS Individuals who are affected with spina bifida are faced with many difficult challenges. The social factors are different in each age group (newborns to infants, toddlers and preschoolers, school aged children, adolescences, teenagers, and adulthood). Nevertheless, finding resources in your community, knowing what to expect, and planning for the future can help increase confidence in managing spina bifida, enhance quality of life, and assist in meeting the needs of all family. Spina bifida affects the entire family.People who are affected by spina bifida get around in many different ways. This may include walking without any aids or assistance; walking with braces, crutches or walkers; and using wheelchairs. Some people with spina bifida have difficulty picking up the verbal and non-verbal cues necessary for social skills. Some of the areas that might be difficulty for them are talking over differences without getting angry, persistence when facing frustration, taking turns while talking, understanding social rules, demanding immediate attention, and waiting when necessary.However, finding resources, knowing what to expect, and planning for the future can help. No two children with spina bifida are exactly alike. Children’s health issues will be different for each child. Some will have issues that are more severe than other children. With the right care, children born with spina bifida will grow up to reach their full potential. NEWBORNS AND INFANTS In many cases, infants and children with spina bifida require early and frequent hospitalization. This can interrupt normal social development.The challenge is to balance medical needs with the need to let a child develop into a confident, self-sufficient and independent adult. Regular and physical activity is important for all babies, especially for those with conditions that affect movement. There are numerous ways for babies with spina bifida to be active. Ne wborns and infants can be active by: * playing with toys, such as activity mats; * enjoy parks and recreation areas; * participating in community programs, such as the Early Intervention Program for Infants and Toddlers with Disabilities, which is a free program n many communities; and * do exercise with physical therapist. TODDLERS AND PRESCHOOLERS Life with a toddler or preschooler is both fun and challenging. These young children experience huge mental, social, and emotional changes. They have a lot of energy and enthusiasm for exploring and learning about their world and becoming independent. Since developing independence can be particularly trying for children with spina bifida, parents should begin helping their child develop independence early in childhood.The achievements can be measured one by one; building blocks are an effective way to think of them. In the early years, moving about and exploring things with the eyes, mouth and hands are the elements of independence for t he toddler. Parents and other caregivers can help them become more active and independent by: * educating the child about his or her body and about spina bifida; * encouraging the child to make choices, for example, have them choose between two items of clothing; * asking the child to assist with daily tasks, such as putting away toys.Children with spina bifida might require extra help at times. It is very critical that children be given the opportunity to fulfill a task before help is given. It is also important that parents give only the help that is needed rather than helping with the entire task. Parents must become skilled at learning the difficult balance between giving the right amount of help to increase their child’s independence and confidence, while simultaneously not giving the child tasks that cannot reasonably be completed? which might decrease their child’s confidence. School agedSchool connects children regularly with the larger world. Friendships becom e important and physical, social, and mental skills develop quickly during this time. Children who feel good about themselves are more able to resist negative peer pressure and make better choices. Many children with spina bifida do well in school but some can experience difficulties at school. There are children with learning disabilities (water on the brain), struggle with paying attention, work slowly, be restless, or lose things. They also might have difficulty making decisions. There are activities that children an do both at home and at school to help with these problems. These children might struggle with activities which lacks opportunity to socialize with peers. Children with spina bifida have fewer friends and spend less time with peers than typical developing children. Many social difficulties tend to be stable into adulthood. Fortunately, with the proper medical care, children with spina bifida can lead active and productive lives. Many children with spina bifida are suc cessful in school and many are actively involved in modified sports activities despite their physical challenges.With recent progress in care for these children, their outlook continues to improve. This is a significant time for children to become more responsible and independent. This is also a good time to start exploring potential lifetime interests such as hobbies, music, or sports. Acquiring independence can be challenging for people affected by spina bifida. It is important to begin working on this process early in childhood. Physical activity again is important for children of all ages, but especially for those with conditions that affect movement.For example, they can: * engage in active play with friends; * roll or walk in the neighborhood; * enjoy parks and recreation areas with playgrounds that are accessible for those with disabilities; * attend summer camps and recreational facilities that are accessible for those with disabilities; and * participate in sports activitie s and teams for people with or those without disabilities. Children with spina bifida often cannot control when they go to the bathroom (incontinence).They also can develop urinary tract infections. It is important to develop a plan for going to the bathroom that works and is as simple as possible. This can lead to increased health, participation, and independence at school and in the home, and avoid embarrassment for children with spina bifida. ADOLESCENTS AND TEENS Many physical, mental, emotional, and social changes are associated with the adolescent and teen years. Teens and adolescents develop their own personalities and interests and want to become more independent.It is important for the parents and caregivers of adolescents and teens with spina bifida to take effective steps toward making them independent starting in childhood, so that by the time they are older they can develop the necessary skills to help them reach their full potential. Physical activity is important for all teens and adolescents. There are several ways for teens and adolescents with spina bifida to be active. For example, they can: * engage in physical activities with friends; * roll or walk in the neighborhood; * lift weights; participate in sports activities and on teams for people with and those without disabilities; and * attend summer camps and recreational facilities that are accessible for those with disabilities. YOUNG ADULT The transition from adolescence to adulthood can be a time of progression and success, as well as difficulty. For people with spina bifida, it is specifically vital to begin planning for transitions in childhood so they are able to lead independent lives as adults. Young adults affected by spina bifida can face challenges, such as: * learning to take care of their own health needs; working or continuing their education; * volunteering; * finding and using transportation; * living outside their parents’ home; and * obtaining healthy relationships. Young adults can provide or manage much of their own care. Some instances include: * finding new doctors that care for adults affected by spina bifida; * obtaining medical insurance if they are no longer covered under their parents’ health plan; * talking to health care professionals about their condition; * making doctor appointments; * ordering or reordering medications and supplies; * seeking immediate medical help when needed; and managing their own bathroom plan. There are many ways for people with spina bifida to be active. Such as: * roll or walk in the neighborhood; * lift weights; and * participate in sports activities and teams for people with or those without disabilities. Transportation is important, young adults need to be able to find and use transportation safely. Many adults with spina bifida have problems that can affect safe driving. They may need a driver rehabilitation evaluation specialist in order to identify if special changes are needed to a car to ma ke it accessible for driving by someone with spina bifida.Adults also can learn to find and use other transportation safely, such as buses and cabs. Being safely mobile in their homes and communities will help adults become more independent. As adults plan for employment, college, or vocational training, they need to find and use transportation safely. Many young adults are still getting used to their new independence. They may have started working, volunteering, going to college or other training, or living on their own. Nonetheless, continuing to plan for the future is very important.This involves setting goals and how to achieve them. At times, unexpected problems can make life difficult. It is important for them not give up and to keep moving towards their goals, even if their goals sometimes need to be modified, or take longer than planned. Planning now will help adults continue to grow and succeed as they get older. In summary, people with spina bifida will face lifelong medic al challenges associated with this disorder, and the emotional and financial effects that the family will endure are overwhelming.In the United States, children born with spina bifida often live long and productive lives, even though they face many challenges. Though individuals reported having a high quality of life, they also described facing challenges and barriers that affect their ability to fully engage in life experiences. Individuals of all ages from birth through young adulthood reported experiencing common physical challenges such as pain, skin break-down, pressure sores, mobility limitations, latex allergy, and difficulties with endurance and balance.Some individuals between the ages of 6 and 18 years reported having scoliosis and breathing difficulties, during a time of rapid growth. As youth reach the teen years through young adulthood, many also reported difficulties with weight gain and concern about sexuality. Although individuals with spina bifida may experience sec ondary conditions, the role of support has shown to be a large factor that minimizes these challenges. Family support has been reported as a critical component as well as support given to families from outside sources such as friends, relatives, churches and other community groups.These supports have shown to help reduce secondary complications for individuals with spina bifida as well as ensure that they can participate fully in life activities and experiences. While individuals with spina bifida face many challenges growing up -whether they are social, physical, or academic -remember that the person with spina bifida is first and foremost a person with similar desires, likes, talents, frustrations, and concerns as all people. They will experience the same developmental milestones as all individuals -from saying â€Å"NO! in the toddler years, to becoming more independent and social in the teen years, to thinking about relationships and employment in the adult years. We are privil eged to live in a time of positive change and opportunities for people with disabilities. Expectations are changing for the positive to include individuals with disabilities in all facets of community living. Regrettably, change is usually a slow process and many of the physical and attitudinal barriers of society have not kept speed with the new positive expectations.

Eat2Eat Strategy

Eat2Eat. com 27th of November 2012 Strategic steering Questions 1. What argon the differentiate mastery factors for competing in the online eatery battle diligence ? 2. What ar the fundamental aspects of Eat2Eats dodging ? Which of the 5 generic wine wine strategies do you believe Eat2Eat is pursuing ? Has the dodging evolved since the comp some(prenominal)s institution ? 3. Perform a trick up analysis for Eat2Eat. 4. What role allow strategicalal alliances contend in Eat2Eats succeeder ? What show results of partners argon most(prenominal) expensive to Eat2Eat ?Which partners does Eat2Eat make it wind the superior say-so to clear ? Which confederations should Eat2Eat concentratesing on forming in the spry afterlife ? 5. set up recommendations concerning Eat2Eats future(a) dodge. 1. What argon the key success factors for competing in the online eating house booking industry? * Quality of eating places contracted * A Brobdingnagian network of restaurants in strategic places * wide interface with relevant criteria (Place, prison term, ambiance, cuisine price, rating,) * adroit communication * Favorable reputation * safe k like a shotledge of the market Ability to reply quickly to shifting market conditions * keen faculty to make innovative improvements * Fast, accurate, practiced assistance * Superior information dodge * Access to financial detonator 2. What be the fundamental aspects of Eat2Eats dodging? Which of the 5 generic strategies do you believe Eat2Eat is pursuing? Has the scheme evolved since the caller-outs conception? First lets evidence that Eat2Eat. com is an internet based restaurant portal, promoting fine dining in Asia pacific region, through twelve cities.The website is a require to the regions best(p) restaurants with an online engagement receipts. The founder of this website believed that thither was a grade proposition in connecting dinners both merged and own(prenominal) wit h restaurants, with the help of a exceedingly automatic process like the air passage bookings, hotel makes or car rentals. He as well believed that restaurants could wellbeing by having a carriage on the internet. And we pretend it is important to small excessively that the revenue generated by Eat2Eat is polar from former(a) restaurants portal on the internet. 0% of their total revenue came from their commissions on the restaurants (between 7% to 10% of the guests bill) 20% of the political party total revenue be from banner announce on the website, and the pull round 40% came from the preferred arrangements between ac identification teases companies and restaurants. Whereas most of separate portals pull in revenues from advertising al unity. in that respectfore one of the major(ip) clients for Eat2Eat remains the restaurants admiters (through the commission and the campaignments), Eat2Eat signed them up as suppliers, further also there kindlet be any com mission without any bookings. Corporate outline Looking at Eat2Eat present in corporate strategy, it is following a growth strategy and to a keener extent(prenominal) detailally an internal growth. Eat2Eat strategy is to capitalise on its core competencies, embellishing its live resources. We perplex the exercising in the campaign when the guild wants to sum up its geographic reporting, entree in Kyoto, Melbourne and Phuket. We tail assembly also affix that this choice of strategy follows Aggarwals proclivity to conserve full ownership and verify on his telephoner. * Generic strategyThe footing wherefore we think Eat2Eat is following a giving divers(prenominal)iation strategy is the augmented go and their high fiber. First, lets say that comparability to other websites Eat2Eat is offering a wealth of escorting information, these extra features complicate restaurants reviews, recipes, interviews with leading primary(prenominal) and list of exceed establis hments in various categories. To propose this good in a more agreeable means, the restaurant can be anticipate according to various criteria including location, ambiance and availability for disabled diners, smoking preference, cuisine, price range, quality rating and hotel affiliation.The launch of the case and the booking function through the WAP system change also the advanceibility of the service for the user. * drawing card offensive strategy Eat2Eat can be considered as a leader because comparing to the other Asian pacific portals which are only city specific, Eat2Eat. com is offering regional coverage. Google and Yahoo , search engines consistently graded Eat2Eat. com low gear in search results for Asian restaurant reviews and bookings. And also the Smart Diners boldness in the United-States has rated Eat2Eat. om as the top restaurant information and reservation site in the world. * A transnational strategy Because Eat2Eat is transaction with cross-country variati ons in buyer preferences and market conditions, it is very important to nonice the differences between those markets (as market observations in exhibit 4) . Eat2Eat occupied a combination of global topical anaesthetic strategy. Eat2Eat has the same basic competitive strategy in all country market, except it is also able to develop the capability to customise service offerings in different countries.To illustrate this point, the launch of equivalent sites in Japanese and Korean to cover the restaurants in Tokyo and Seoul is an example of this think global, act local anesthetic strategy. Focusing on Tokyo again, another example could set off this strategy when Japanese corporations were reluctant to advocate their employee to sign up for the service and also because many scratch line-tier restaurants in Japan had their own website yet not the technology to support on-line reservations, Eat2Eat. com enabled the reservation for the restaurants website. This is clearly an example of a small ad andment for a specific market. Has the strategy evolved since the party conception? In a management, we could say, yes the strategy evolved, because premier Eat2Eat was focusing its promotional efforts on corporate customers. It seems at the beginning the best way to gain ground customers, and this strategy worked well because both the corporation and Eat2Eat were wining (except in Japan as we observed previously, and the cultural adjustment were the premier step to an increase in personal dinners booking in Tokyo). The strategy growth from corporate customers to individual customers probably occurred with the success of the adaptation of Eat2Eat. om for mobile surrounds for Japanese and Korean customers. In order to reach its potential, Eat2Eat had to do all it can to increase the customer base in the personal market. The partnership with The Asian Wall track ledger seemed the best way to reach the customer base. And even if the Eat had little immediate jol t on Eat2Eat. com reservations and revenue, it allowed the company to expand its restaurant base in electric current cities and established the production line in untested cities. With the same conceit to reach more individual customers, Aggarwal thought of an agreement with credit card companies.We can also increase that due to the lack of magazine and resources it may appear now to Aggarwals mind, that an immaterial strategic alliances might be taken into consideration and may be the best way to improve Eat2Eat efficiency. 3. Perform a SWOT Analysis. * * Strengths * Highly rated Eat2Eat. com was the most extremely rated meshwork based restaurant reservation service covering major cities in the Asia Pacific region. * Airline booking The flight path booking is highly automated process. * 12. 000 customers afterward only five years of operations, the company already has 12. 00 customers from differents countries. Eat2Eat. com covered 823 restaurants in Bangkok, Hong Kong etc. * Team members Vikram Aggarwal hired 1 chief officer, 1 programmer, 2 other masses in order to help with the workload. It was a little company, with competent personal and lax to manage. Moreover, the personnel termss should not be high. * Revenues The company makes 40% of total revenues with 7-10% of bills customer. Then, in 2005, advertisements on the website contributed an superfluous 20% of the revenues. * course credit The company had received considerable recognition.A public opinion poll taken by the Smart Diners presidency in the United Staes had rated the company as the top restaurant information and reservation site the world. Moreover, Google and Yahoo ranked Eat2Eat. com first in search results for Asian restaurant reviews and reservations. * On mobile phone In 2004, the company was adapted to make its content and booking function accessible on mobile phones. This added accessibility would significantly post the companys reach and utilization, considering the high penetrationof mobile phone in the region. * Weaknesses * Enable on genuine cities The service became favorite but lagged elsewhere.The service had not found greater acceptation in cities like Hong-Kong or Singapore. * near customers Vikram Aggarwal approached himself their customers but this technique is much alike prospicient. May be he can ask to professionals to make it A SA PLACE. * No time As we engage just said before, Vikram Aggarwal had no time to influence all partners. * Second-tier restaurants Eat2Eat. com dealt exclusively for first-tier restaurants, there were middling expensive or very popular and busy. Because event-tier restaurants did not accpet reservations and therefore were of no to Aggarwal. Resources The company did not have the employees or finanacial resources take to pursue much(prenominal) a bulky market. * Opportunities * Third party The company meshed in another complementary business negotiated arrangment between credit card compa nies and restaurants for the benefit of credit card holder This third-party negotiations contributed the remain 40% of revenues. And a partnership with a single credit card company might expose Eat2Eat. com to millions of innovative customers. * Discounts He negotiated discounts for corporate customers and commissions for Eat2Eat. Easy to access The website was an sluttish to access for secretaries and personal assistants. * Corporations Aggarwal focused his promotional efforts on corporate customers. Because he thought personal diners were likewise numerous and consequently, too dificult and expensive to reach. So, this approach would take up more value for Aggarwal efforts and would be the best way to reach customers. Roughly 80% of the companies he approached endorsed the program. * Partners Aggarwal wanted to picture partners as hotels, local or regional naked as a jaybirdspapers and airlines companies. * Investment 0% of the new capital would be exhausted on public rela tionss and marketing activites to reach the personal dining market segmetn. And 10% would be spent on a technology upgrade. Only if the company extract $2 million in additional capital. * Threats * Equivalent sites There were other restaurants portals on the Internet, covering Adia Pacific and other regions but Eat2Eat. com was different, in fact the company offered regional coverage compare to competitors which derived revenue from advertising alone. * Languages The original website appeared in English. * Bank LoanEat2Eat had not yet established a bankable track record, so, it would be difficult to master bank loan. * Cost of maintenance The cost of maintenance of a website can be more and more expensive * stopping point The situation of the company is quite good because the company is the most highly rated Internet based restaurant reservation service, and they have a real recognition. Moreover, they can find some partners to improve their service. Perhaps Vikram Aggawal has t o be careful well-nigh potential new entrants, their resources and he has to find some solutions about his investment to improve his strategy. . What role have strategic alliances played in Eat2Eats success? What types of partners are most valuable to Eat2Eat? Which partners does Eat2Eat have the greatest potential to benefit? Which partnerships should Eat2Eat focus on forming in the immediate future? * What role have strategic alliances played in Eat2Eats success? First of all, strategic alliances are short or long-run partnerships of two or more firms running(a) on a specific project or cooperating in a specific business area. Those alliances can be in form of joint ventures, franchises or licensing agreements, which are the main alliances.Actually, Eat2Eat has made several strategic alliances. First, the core alliances, on which the business fashion model is based, are the alliances made with each restaurant. Indeed, Eat2Eat brings customers to the restaurants and those latte rs even off a commission to Eat2Eat. Thus, this first type of alliance has played a key role on the revenue of Eat2Eat. Then, the second alliance was one with a regional newspaper The Asian Wall Street Journal. In the long-run, it had a tremendous impact on Eat2Eat revenue. In addition, the number of the website users increase thanks to the Eat romotion put in the well-known critics pages. Now, Eat2Eat needs a new strategic alliance. Indeed, the issue that Eat2Eat faces is to find a way to own an increase in the capital of the company exactly, US$2 million more than actually. * What types of partners are most valuable to Eat2Eat? One of the most valuable partners would be an Internet company much(prenominal) as Yahoo. Indeed, it would provide the recognition postulate for the growth of Eat2Eat. In addition, another valuable partner could be credit card companies. This alliance would allow Eat2Eat to get access to larges customers databases.That would have a great impact on the number of the website users. charge if it takes time to bring forth a relationship, those types of companies would have a serious and convinced(p) impact on the Eat2Eat success. Then, given that no Internet company was interested in Eat2Eat, they had to think about potential venture. There were two possible types of ventures venture with capital firms and one with entrepreneurial companies. In the first venture, the companies expect a return approximately 30% within 5 years, but with a minimum investment whereas in the second one, they only want to maximise their profit.Therefore, the most valuable partner between the two options above is the last one the venture with entrepreneurial companies. Indeed, the main reason is that they have the same business presentiment on the investment than Eat2Eat. Furthermore, this latter wants to do a venture with only entrepreneurial companies which cover the entire Asian region. * Which partners does Eat2Eat have the greatest potential t o benefit ? Eat2Eat leave probably make several partnerships. In fact, Eat2Eat knew that, in order to increase its success, they go away need to do some partnerships with firms in other businesses.As an example, Eat2Eat wanted to work with firms much(prenominal) as hotels chains or airlines companies. However, they can continue working with other companies in the sector as themselves. In other words, it could be some other websites, but which cover only special(a) areas. In addition, we think that Eat2Eat will undoubtedly benefit from local Asian restaurant website partners. Even if the Asian website partners cover a limited area, they are already implanted in a specific town. * Which partnership should Eat2Eat focus on forming in the immediate future?The current problem of Eat2Eat company is to get recognition. Indeed, this lack of recognition is a polar issue for the company at the time being. It leads the companies to face problems in the process of making deals such as valu able partnerships with other corporations. Therefore, in the immediate future, Eat2Eat should focus on the partnership with all the Asian restaurant websites. Then, when Eat2Eat had covered enough key towns, their coverage provided from it will give them the credibility to do ventures with some banks.And then, in this way, they will get the database of customer needed to grow. 5. Provide recommendations concerning Eat2Eats future strategy. Brigitte CISS As we could see, the company Eat2eat has a great concept which pleases a lot of consumers. The idea and the way it is implented is are good, and the only stay issue, is the recognition. Indeed, Eat2eat has a problem being considered by serious companes such as banks, and believe by businesses. Therefore, to be more recognized, the company needs to have contacts with big websites such as Yahoo or Google, to be more available on the Internet, to increase the awareness and the knowledge of lot. As the case said, also, Eat2eat has to b e in a relationship with credit card companies to facilitate the online payment, and to create joint ventures with such companies. To increase the recognition, the company has to broaden its services to big cities, away(p) of Asia. Why not ? There are no infrastructures to take care of since it is an online operation, and it might be well known internationally. We would also recommend to the CEO to hire people specially for public relations.Going to every potential partner himself is a long process, and the prospect cost is quite high, with the amount of time lost. With more people available, the company could bring to her much more clients. After creating a more efficient network, maybe Eat2eat. com should now spend a bit on advertising. A quick ad on the Internet, not for businesses but directly indentured to end consumers who are looking for restaurants, would increase the awareness and therefore the profits. On the long run, the company could even try to advertise on televisi on.