The Process of Change in Organizational Culture - 3969 Words

The change process Introduction Before the process of change of organizational culture can be initiated, the company must conduct a needs assessment to identify what aspects of the culture of the organization are lacking and thus need to be changed ADDIN EN.CITE Kotter1992648(J. Kotter, 1992)6486486Kotter, JohnCorporate Culture and Performance1992New YorkFree Press( HYPERLINK l _ENREF_12 o Kotter, 1992 #648 J. Kotter, 1992). This can be done through employee surveys, focus group discussions, interviews, observation, internal research, and customer surveys. After assessing these needs, the company must then address each need in its own unique way and then design a process of change that will address all aspects of the required change and cover all needs ADDIN EN.CITE Bate1994686(Bate, 1994)6866866Bate, Stuart P.Strategies for Cultural Change1994OxfordButterworth- Heinemann Ltd.( HYPERLINK l _ENREF_2 o Bate, 1994 #686 Bate, 1994). This paper looks at stage 1 and stage 4 of the Kotter process which are the most diffic ult to initiate in the company. Step 1: Increasing urgency This is the first Stage of the Kotter change model. It involves the establishment of a sense of urgency in the organization followed by the formation of a powerful coalition guideline and the last is the creation of the organization vision. In order to initiate this change process, the organization or company must build a clear vision that defines their new strategy and the shared valuesShow MoreRelatedReshaping Organizational Culture Using the Burke-Litwin Model1110 Words   |  4 Pagesthe culture of an organization in an image they feel is more appropriate. The group went to Mexico to impose American ideas about organizations, power, gender roles and other American cultural ideas on an organization in a foreign culture. This paper will describe their efforts using the lens of the Burke-Litwin model for organizational change. 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